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LG to push for adoption of Laundromats across Kenya.

LG Electronics has announced its commitment to champion the overall expansion of digital laundromat centres across the country and formalise the informal “mamafua” industry. This follows a growing demand for laundry services among an increasingly affluent middle-income market with limited time to do laundry but with a desire to have their laundry done professionally and at an affordable rate. To date, through Hotpoint, LG has so far supported the expansion of Laundromats in Buruburu, TRM, and Hurlingham. Speaking during the delivery of the state-of-the-art washing machines with top technology and innovative features to Mamafua Laundromat in Langata, LG Electronics Home Appliances Product Manager Mr Eden Seo said, “Our decision to offer laundry solutions to Mamafua laundromat is inspired by our more

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